100M+
Ponta loyalty members, one of the largest consumer membership networks in Japan, now addressable through onchain digital assets.
How Loyalty Marketing brought Ponta, 100 million Japanese members, onto its own L1.
Ponta is one of the largest loyalty programs in Japan. Loyalty Marketing didn't add Web3 as a feature, it rebuilt the rails so 100M+ members could own digital assets without ever touching crypto.
LoyaltyNFTs at ScaleJapanSovereign L1
The scale of the problem
Mass NFT
Issuance designed for campaign-scale drops, not boutique collections. The chain has to handle bursts when partner brands run promotions.
Zero friction
No gas fees in the user's path, no crypto on-ramps required. Members receive and use NFTs the way they already use Ponta points.
A loyalty program is the wrong place to ask people to learn Web3.
Ponta members earn and burn points at 280,000+ partner stores. They are not signing up for a wallet experience. They are buying groceries, gas, electronics, and entertainment, and they expect points to show up. Loyalty Marketing's premise was that NFT-based digital ownership belongs on the same rail, with the same friction profile.
The dedicated Avalanche L1 on AvaCloud, integrated by PlayThink, makes that possible. Mass issuance handles campaign-scale drops. Account abstraction keeps wallets and gas fees out of the member's view. Partner brands can plug into the chain through a developer-friendly EVM environment, no special tooling required.
What partner brands see
- A standard EVM environment. Solidity contracts deploy as expected; existing dev tooling works.
- A 100M+ member reach they could not previously address with a single integration.
- Account-abstracted onboarding baked in, no separate Web3 funnel needed.
What members see
Nothing new, except that some of their points now come with a card, a collectible, or a piece of campaign IP that they actually own.
Results
Member reach
100M+ via existing Ponta accounts
Partner stores
280,000+
Onboarding
Account abstraction by default