How FIFA launched its own blockchain, and made the technology disappear.

A sovereign chain, not a tenant.

FIFA's brand and IP carry hundreds of millions of fans across every market. Putting that user base on a shared, public chain meant inheriting someone else's congestion, fee schedule, and feature roadmap. Sovereignty mattered more.

The FIFA Blockchain is a custom Avalanche L1 launched on AvaCloud in May 2025. EVM-compatible from day one. Wallet-friendly. FIFA controls the validator set, the fee model, and the upgrade path.

Onboarding without the blockchain tax

FIFA Collect users come from the fan funnel, not the crypto funnel. The experience has to feel like a fan platform that happens to give you real ownership, not a wallet you happen to use to collect cards.

• Wallet-as-a-service for users who have never touched crypto.
• Sponsored gas so transactions feel free at the point of use.
• Interoperability with the broader Avalanche ecosystem for fans who do want to bridge in.

Open to builders

The FIFA Blockchain is not a closed garden. Third-party developers can build fantasy leagues, games, and experiences directly on the chain, using FIFA's IP under appropriate licensing. The chain operates as a platform, not a vault.