Titan Content Launches 2GATHR: K-Pop Onchain with AvaCloud

Los Angeles, CA - Titan Content, the U.S.-based K-Pop Powerhouse, announced the launch of 2GATHR, a revolutionary fan engagement app. The platform is powered by TITAN L1, a dedicated blockchain built using AvaCloud, the industry's leading platform for launching custom blockchain networks.

For decades, artists and entertainment brands have relied on third-party social networks, ceding control of their fan communities and losing a direct connection with their most passionate audiences. Titan Content is pioneering a solution to this challenge by creating a dedicated digital ecosystem where every interaction, collectible, and reward is part of a unified experience, verifiably owned by the fan and managed by the artist.

Live in the Apple App Store and launching soon on Google Play, 2GATHR empowers fans to connect with artists through daily missions, content engagement, and community interaction that places them at the heart of the K-Pop experience.

"This is the blueprint for the future of brand loyalty," said Nicholas Mussallem, CEO of AvaCloud. "For years, the world's biggest brands have been guests on other companies' platforms. Titan Content is demonstrating a fundamental shift to a new model: owning your digital ecosystem. They aren't just engaging fans; they're building a verifiable micro-economy around their IP. Our job at AvaCloud is to make this monumental transition push-button simple. We provide the power of a dedicated blockchain, without the complexity, so innovators like Titan can focus on building the future, not the infrastructure."

Reimagining Fan Engagement for the Modern Era

Titan Content’s approach to fan engagement reimagines the global entertainment model by merging community, content, and blockchain infrastructure.

“We’re launching more than an app, we’re sparking a movement,” said Nikki Semin Han, Chairman of Titan Content. “2GATHR, built on our very own blockchain called TITAN, breaks new ground, delivering something extraordinary for fans and brand new fan experiences”

With 2GATHR, fans gain access to a secure and transparent digital layer where collectibles, interactions, and rewards are verifiably theirs, powered by the reliability and performance of Avalanche infrastructure on AvaCloud.

Beyond community engagement, Titan is also using Avalanche to streamline complex industry processes, including artist content, fan voting, and digital asset management. These updates modernize the business backbone of K-Pop while keeping fans at the center, always.

The Core Technologies Behind 2GATHR

At the center of the industry for fan engagement, 2GATHR runs on Titan L1, a custom Avalanche Layer 1 blockchain built with AvaCloud and designed for high-throughput applications like social engagement and digital media distribution.

• Titan L1: A sovereign Avalanche blockchain deployed on AvaCloud optimized for fan engagement that ensures low latency, scalability, and full control over the user experience.

• AvaCloud: Ava Labs’ managed blockchain service that provides automated infrastructure, compliance support, and seamless deployment, allowing Titan to focus entirely on creative innovation.

• 2GATHR App: A mobile-first experience that gives fans access to limited-edition NFTs, interactive content missions, and community engagement tied directly to AtHeart’s activities and releases.

The Next Chapter: Entertainment Fully Onchain

Together, these technologies create a consumer-grade app with enterprise-grade reliability, bridging familiar fan experiences with verifiable Web3 ownership.The launch of 2GATHR coincides with TITAN’s first K-pop group AtHeart’s global activities. Their first EP, Plot Twist, released August 13, 2025, marks the arrival of K-Pop’s next generation paradigm.

As AtHeart’s fanbase grows, Titan’s blockchain infrastructure ensures that every collectible, reward, and interaction is secure and owned by the fans who create the movement together.

With AvaCloud powering its blockchain infrastructure, 2GATHR represents more than a fan app. It is the start of a new era for how fans and artists connect - authentically, directly, and on their own terms.

About AvaCloud
AvaCloud is the leading managed blockchain service that empowers organizations to effortlessly build, deploy, and scale high-performance decentralized Layer 1 networks. With a no-code platform, automated infrastructure, and enterprise-grade support, AvaCloud enables businesses to focus on innovation without the complexity of blockchain management.

About Titan Content
Founded by former SM Entertainment CEO Nikki Semin Han, Titan Content is the first U.S.-based, K-Pop-focused music company shaping the next generation of stars through innovative production, fan engagement, and artist development strategies. Its leadership team includes CEO Katie Kang, CBO Dom Rodriguez, Chief Visual Officer Guiom Lee, and Chief Performance Officer Lia Kim.

About Ava Labs

Ava Labs makes it simple to launch high-performance solutions for web3, based on innovations from Avalanche. The company was founded by Cornell computer scientists who teamed up with Wall Street veterans and early web3 leaders to execute a promising vision for redefining the way people build and use open, permissionless networks. Ava Labs is redefining the way people create value with web3.