The Attention Economy Just Went Onchain with Orange Web3 and AvaCloud.
Orange Web3 is redefining the creator economy by turning engagement into growth with 36M+ transactions and a thriving ecosystem on Avalanche.
The internet’s next evolution won’t be built on speculation. It will be built on attention.
For more than a decade, Web3 has promised open, creator-driven economies. Yet despite technical progress, user engagement has remained fleeting. Builders could launch new chains, but not new communities. The gap wasn’t in performance. It was in participation.
Orange Web3 was created to close that gap. Designed as a creator-first blockchain, Orange transforms engagement into the driving force of growth. The network turns attention itself into infrastructure, creating a self-sustaining ecosystem where creators, developers, and communities all share in the value they generate.
To bring its vision to life, Orange Web3 built a dedicated Avalanche Layer 1 through AvaCloud, the managed blockchain service that simplifies deployment and operations. With infrastructure handled, their team could focus on what matters most: creativity, participation, and scale.
In its first year, Orange Web3 achieved adoption metrics on Testnet that rival full-scale ecosystems:
36 million+ transactions and 18 million+ on-chain game plays
19 million+ blocks produced
300+ apps and games
2,000 creators producing 60+ AI-native dApps
These aren’t pilot numbers. They represent a thriving ecosystem built for real participation.
Attention drives the modern internet, from social feeds to streaming platforms, but until now, it has been absent from blockchain design. Orange Web3 changes that by embedding engagement into every layer of its architecture. Its ecosystem rewards creative activity, collaboration, and persistence. Developers can launch social apps and games that grow organically through user attention. Players and creators alike earn visibility, progress, and ownership for their time spent interacting.
With AvaCloud ensuring uptime, compliance, and performance, Orange Web3 can focus on building the experiences that keep communities active and growing.
Custom Layer 1: Proof-of-Authority network optimized for social and gaming applications
Dual-Token Economy: ORNG and JUC tokens enable governance, rewards, and creator monetization
Orange ID: Unified identity connecting Web2 and Web3 profiles with XP, wallet binding, and cross-app progression
AI-Assisted SDKs: Tools for vibe coding, procedural generation, and more
Gasless Rewards: Subsidized transactions that remove friction for creators and players to participate
By combining AI, gamified identity, and frictionless transactions, Orange Web3 turns blockchain into a stage and every user into a participant.
With Mainnet live, Orange Web3 is now entering its next phase, expanding from launch momentum into sustained growth. Through the Orange Portal, developers can design incentives, publish experiences, and deploy apps directly to an engaged community. Creators can link identity, XP, and rewards across every experience through Orange ID, while AvaCloud’s managed infrastructure keeps the network fast, secure, and scalable.
As adoption accelerates the Orange Web3 roadmap includes expanded creator-token capabilities that empower artists and studios to launch branded economies, greater interoperability across Avalanche and partner ecosystems, and next-generation AI SDKs for rapid content creation and experimentation.
Orange Web3 proves that the future of Web3 adoption will be driven not by speculation but by participation. It is the clearest demonstration yet that attention can serve as a new form of economic gravity pulling users, builders, and communities into sustained collaboration.
The attention economy has arrived. And it’s running on Avalanche.
For more details, visit orangeweb3.com and explore network activity on the Orange Web3 Explorer.
About Orange Web3
Orange Web3 is a creator-centric blockchain built on Avalanche. Its mission is to harness the attention economy as the engine of Web3 adoption, providing AI-powered tools, tokenized incentives, and integrated identity systems to help creators build, play, and grow faster than ever.
About AvaCloud
AvaCloud is the leading managed blockchain service empowering organizations to build, deploy, and scale high-performance Layer-1 networks. With automated infrastructure, no-code deployment, and enterprise-grade support, AvaCloud enables teams to focus on innovation without the complexity of blockchain management.